Field Marketing Manager
Core
Partner with regional sales teams in ANZ to deliver high-impact marketing programs that generate qualified pipelines and accelerate revenue growth.
Role type
Field Marketing Manager
Builds
Integrated marketing campaigns, demand generation programs, and sales enablement materials for the ANZ region.
Domain
B2B technology/services, ANZ region
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation, integrated multi-channel campaign execution, audience segmentation, lifecycle strategy, budget management, CRM utilization, data analysis, cross-functional collaboration, event planning, content localization
Preferred skills
Strategic partnership with sales leaders, global team alignment, market trend monitoring, ROI optimization, social media management, co-marketing initiatives
Technologies
CRM platforms, marketing automation platforms, paid media channels (search, social, display), email systems
Responsibilities
Develop and execute annual/quarterly marketing plans to drive acquisition and retention; Design and execute integrated, multi-channel campaigns across the full funnel; Manage and optimize regional marketing budgets ensuring strong ROI; Build cross-functional relationships to support pipeline generation; Monitor market trends and competitor activity to inform strategy; Track, analyze, and optimize campaign performance using data and insights
Seniority
Mid-level, hands-on IC
