Responsable Campagnes Marketing Direct & Automation H/F
Core
Design, deploy, and optimize direct marketing and automation campaigns to maximize acquisition, engagement, conversion, and revenue growth.
Role type
Direct Marketing & Automation Campaign Manager
Builds
Direct marketing campaigns, automated customer journeys, and revenue-generating workflows
Domain
B2B/B2C Marketing, CRM, Customer Lifecycle Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Direct marketing strategy, Marketing automation workflow design, CRM management, A/B testing, KPI analysis, Data segmentation, Cross-functional collaboration, Process documentation
Preferred skills
Upsell/Cross-sell strategy, Team training, Industry best practices monitoring
Technologies
Brevo, Marketo, Salesforce
Responsibilities
Design and execute direct marketing campaigns (emailing, activation, loyalty, reactivation), Deploy marketing automation scenarios (nurturing, onboarding, lifecycle), Manage end-to-end campaign lifecycle, Administer and optimize automation tools and CRM platforms, Track and analyze performance KPIs, Coordinate with Sales and CSM teams to align campaigns with business objectives
Seniority
Mid-Senior, hands-on IC
