CRM / Lifecycle Marketing Manager (MX)
Core
Own the full CRM and lifecycle marketing function for a subscription ecommerce company, managing email/SMS flows to drive retention and revenue.
Role type
Lifecycle Marketing Manager
Builds
Email and SMS marketing flows, affiliate program, and subscriber communication strategies
Domain
Subscription ecommerce / Outdoor recreation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Klaviyo, email and SMS campaign execution, lifecycle flow design, audience segmentation, A/B testing, data analysis, affiliate program management, churn reduction strategies
Preferred skills
System thinking, retention focus, self-starter mindset, passion for outdoors
Technologies
Klaviyo
Responsibilities
Manage email and SMS marketing execution including campaign calendar, segmentation, and performance reporting; Build and optimize lifecycle flows for onboarding, win-back, and cross-sell; Run the affiliate program by recruiting and managing partners; Design retention-focused campaigns to reduce churn and increase lifetime value; A/B test subject lines, send times, and flow logic; Monitor channel performance metrics and report on revenue attribution
Seniority
Individual Contributor, full ownership of function