Director of Performance Marketing
Core
Setting performance marketing strategy to drive profitable, sustainable growth for new-to-bank current account customers.
Role type
Director of Performance Marketing
Builds
Performance marketing channels and strategies for new customer acquisition
Domain
Fintech / Banking
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Performance marketing strategy, channel strategy, investment frameworks, unit economics analysis, cross-functional leadership, creative direction, measurement and attribution modeling, product-marketing alignment
Preferred skills
Scaling growth, value-accretive growth, incremental learning, organizational influence
Technologies
None explicitly stated
Responsibilities
Own long-term performance marketing vision and strategy for profitable new-to-bank growth; Translate growth ambitions into channel strategies and investment frameworks; Partner with Marketing teams on messaging, creative, and testing approaches; Collaborate with Lifetime Value and Analytics teams on measurement, tracking, and targeting models; Work with Product teams to align features and conversion journeys with marketing efforts; Act as a senior thought partner influencing broader customer function strategy
Seniority
Director, strategic leadership with hands-on execution