Strategist, Performance Marketing
Core
Drive digital strategy across performance marketing campaigns, channels, and touch-points to deliver precise, coordinated, and measurable engagement strategies.
Role type
Performance Marketing Strategist
Builds
Centralized hub experience for performance marketing within the agency
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, digital marketing automation, campaign planning, data analysis, stakeholder influence, strategic reporting
Preferred skills
Modern marketing automation, nurturing automation, personalization, sales enablement
Technologies
Marketing automation tools, data analysis platforms
Responsibilities
Develop performance strategy approaches and communication plans; Streamline idea capture and prioritization for digital and social campaigns; Drive scale and efficiency in performance marketing plans; Ensure campaign effectiveness through measurable success metrics and reporting; Partner with strategy leads to grow campaign planning capabilities; Explain and sell approaches to deliver client value; Partner with Marketing Science and data teams for advanced analysis.