Director, Performance Marketing
Core
Leads multi-channel marketing efforts for the NY Mets, managing fan acquisition, retention, and revenue goals across traditional and digital advertising.
Role type
Director of Performance Marketing
Builds
Fan acquisition and retention strategies, ticketing revenue, and brand storytelling for the NY Mets.
Domain
Sports marketing, digital advertising, and performance marketing.
Deliverable
Product features (marketing campaigns and lifecycle journeys)
Required skills
Multi-channel marketing strategy, paid media planning (social, display, search, OOH, TV), performance marketing optimization, team leadership and mentorship, cross-functional collaboration, segmentation and personalization, A/B testing, lifecycle journey management.
Preferred skills
Experience with Marketing Mix Models (MMM), data-driven decision making, creative asset development, owned channel management.
Technologies
Paid social platforms, display/programmatic networks, search engines, OOH networks, linear/digital TV, radio, print, email marketing platforms, MMS systems.
Responsibilities
Develop overarching 360° marketing strategy, allocate marketing spend across paid channels, manage and mentor a high-performing marketing team, lead performance marketing efforts shifting from ROAS to long-term value metrics, implement segmentation and dynamic targeting, execute lifecycle journeys (welcome, post-game, abandon cart, retention, reactivation), own the roadmap for email and MMS marketing.
Seniority
Director, strategic leadership with hands-on management