Retention Marketing Manager
Core
Own end-to-end email and retention strategy for 4-6 DTC/CPG/subscription clients, acting as the trusted advisor to drive revenue and retention.
Role type
Senior Retention Marketing Manager (Strategy & Account Lead)
Builds
Lifecycle architecture, campaign calendars, segmentation strategies, and A/B testing roadmaps for email channels.
Domain
DTC, CPG, and subscription e-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Email/retention marketing strategy, lifecycle architecture, segmentation, A/B testing, client relationship management, performance analysis (revenue, LTV, repeat purchase), team leadership, subscription model expertise
Preferred skills
Experience with 8- or 9-figure brands, upsell strategy, churn prevention
Technologies
Klaviyo, Recharge, SKIO, Stay AI, Shopify Subscriptions
Responsibilities
Set strategy and lead roadmap for retainer clients, manage weekly calls and monthly business reviews, analyze email-attributed revenue and list growth metrics, brief and review work of copywriters and designers, identify upsell opportunities and prevent churn
Seniority
Senior, hands-on IC with strategic oversight
