Paid Media Specialist
Core
Lead strategy and execution of Meta Ads campaigns while optimizing performance across Google, TikTok, and other channels to drive sales and efficiency.
Role type
Paid Media Specialist (Performance Marketing)
Builds
Paid media campaigns across Meta, Google, and TikTok for e-commerce accounts
Domain
E-commerce / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads strategy, Google Ads, TikTok Ads, GA4, Looker Studio, GTM, Pixel + CAPI, product feeds, Excel/Sheets, A/B testing, AI tools (Claude, Codex, Cursor)
Preferred skills
E-commerce experience, autonomous decision-making, data-driven analysis
Technologies
Meta Ads, Google Ads, TikTok Ads, GA4, Looker Studio, GTM, Pixel, CAPI, Claude, Codex, Cursor
Responsibilities
Lead Meta Ads strategy and execution, analyze and optimize multi-channel performance, interpret KPIs (ROAS, CPA, COS, MER) to drive decisions, design and execute A/B tests on creatives and audiences, coordinate with creative teams for data-driven iterations, utilize AI tools to automate analysis and reporting
Seniority
Mid-level (3-5 years experience)