Head of Demand Generation (w/m/d)
Core
Designing and executing B2B SaaS growth strategies covering the entire customer journey from awareness to revenue.
Role type
Head of Demand Generation (B2B SaaS)
Builds
Scalable demand engine and marketing pipelines for a European SaaS scale-up.
Domain
B2B SaaS, Performance Marketing, Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B SaaS demand generation strategy, multi-channel campaign management (LinkedIn, Google Ads, Email), funnel optimization, conversion rate improvement, team leadership, external partner management, SEO, content marketing, data-driven decision making, KPI analysis (CAC, CPL, ROI, MQL, Pipeline), Salesforce/Pardot proficiency, Google Ads/LinkedIn Ads expertise, AI tool integration.
Preferred skills
Experience with advanced marketing automation systems, knowledge of growth hacking methodologies.
Technologies
Salesforce, Pardot, Google Ads, LinkedIn Ads, Reporting Dashboards, AI-based tools.
Responsibilities
Develop and steer growth strategies covering the full customer journey; Plan and execute data-based marketing campaigns across multiple channels; Systematically build and scale the demand engine; Collaborate closely with sales to improve lead quality and conversion rates; Automate and scale the marketing pipeline; Create and present growth reports and performance analyses; Lead and develop a target-oriented marketing team; Integrate and apply new technologies, especially AI-based tools; Manage external partners (agencies, freelancers).
Seniority
Senior, hands-on IC with leadership responsibilities.
