Performance Marketing Lead
Core
Driving paid media performance and improving marketing systems for customer acquisition, conversion, and lifecycle execution in sports technology.
Role type
Performance Marketing Lead
Builds
Customer acquisition and conversion for sports technology products
Domain
Sports technology / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign management, audience targeting, creative testing, budget management, funnel analytics, conversion optimization, marketing automation workflows, attribution analysis
Technologies
Meta, Google, Pardot, Iterable, Zapier
Responsibilities
Own performance of paid media campaigns across Meta and Google, analyze digital customer journey funnel performance, support and improve marketing systems and automation workflows, develop insights on acquisition and conversion drivers
Seniority
Mid-Senior, hands-on IC
