Performance Marketing Lead
Core
Own performance marketing strategy and execution to drive digital growth and customer acquisition for a home care organization.
Role type
Performance Marketing Lead (IC, no people management)
Builds
Customer acquisition funnels and paid media campaigns
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, funnel optimization, data analysis, external agency management, SEO coordination, A/B testing, KPI definition
Preferred skills
Growth marketing, cross-functional collaboration
Technologies
Google Ads, Meta, LinkedIn, GA4, Looker Studio
Responsibilities
Define performance marketing strategy across paid channels; optimize customer journeys and conversion funnels; manage and challenge external agencies; analyze data to drive campaign improvements; coordinate SEO and paid media integration.
Seniority
Mid-Senior, hands-on IC
