Especialista Sr. en Performance Marketing Recruitment Marketing
Core
Execute and optimize digital performance marketing campaigns to generate talent candidates for Adecco's Sourcing Center.
Role type
Senior Performance Marketing Specialist (Recruitment Marketing)
Builds
Digital lead generation campaigns and candidate pipelines for recruitment
Domain
Recruitment Marketing / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign execution, Meta Ads, TikTok Ads, performance metrics analysis (CPL, CPA, CTR), data visualization tools (Looker Studio, Power BI), analytical mindset, result-oriented execution
Preferred skills
Recruitment marketing experience, AI tools for content or campaign optimization
Technologies
Meta Ads, TikTok Ads, Looker Studio, Power BI
Responsibilities
Execute and optimize paid media campaigns, monitor key KPIs, track lead-to-candidate funnel performance, propose tactical adjustments based on data, collaborate with recruitment teams, support content generation and optimization, document results and improvements