TikTok Ads Specialist
Core
Plan, execute, and optimize high-performing paid TikTok advertising campaigns for lead generation, conversions, and brand awareness.
Role type
Paid social media specialist (TikTok Ads)
Builds
High-converting video ad creatives and data-driven ad campaigns
Domain
Performance marketing / Social media advertising
Deliverable
product features
Required skills
TikTok Ads Manager, audience targeting, A/B testing, ROAS/CPA analysis, TikTok Pixel, Google Analytics, retargeting strategies
Preferred skills
eCommerce, SaaS, or digital product campaign experience, viral content trend identification
Technologies
TikTok Ads Manager, TikTok Pixel, Google Analytics
Responsibilities
Plan, launch, and manage TikTok Ads campaigns; Optimize campaign performance through A/B testing and budget allocation; Analyze campaign metrics (CPC, CPM, CTR, ROAS); Collaborate with creative teams to develop video ad creatives; Monitor TikTok Ads Manager and implement optimization strategies; Build and maintain custom and lookalike audiences; Track campaign performance and prepare reports
Seniority
Mid-level, hands-on IC