Digital Marketing Optimization Specialist *
Core
Build and implement optimisation strategies for premium Google Ads accounts, creating keyword packs, bidding strategies, and budget recommendations.
Role type
Digital Marketing Optimization Specialist (Google Ads)
Builds
Optimized Google Ads campaigns across Search, Search Network, Mobile & Video
Domain
Digital Marketing / Online Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads (Search, GSN, Mobile, Video), Keyword management, Bidding strategies, Budget planning, Performance data analysis, Excel
Preferred skills
GNS (Google Network Settings) knowledge
Responsibilities
Build and implement optimisation strategies for premium advertising accounts, Create keyword packs, bidding strategies, and budget recommendations, Analyse account- and campaign-level performance data, Optimise campaigns across Search, Google Search Network (GSN), Mobile & Video, Track KPIs and deliver performance-driven insights
Seniority
Junior to Mid-level (1–2 years experience)