CRM / Lifecycle Marketing Manager - remote LATAM
Core
Own the full CRM and lifecycle marketing function for a subscription ecommerce company, managing email/SMS flows to drive retention and revenue.
Role type
Lifecycle Marketing Manager
Builds
Email and SMS marketing flows, affiliate program, and subscriber communication strategies
Domain
E-commerce / Subscription / Direct-to-Consumer
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Klaviyo, email and SMS campaign management, lifecycle flow optimization, audience segmentation, A/B testing, affiliate program management, churn reduction, revenue attribution, deliverability management
Preferred skills
Data-driven decision making, system thinking, proactive problem solving
Technologies
Klaviyo
Responsibilities
Manage email and SMS marketing execution including campaign calendar, segmentation, and performance reporting; Build and optimize lifecycle flows for dunning, win-back, cross-sell, and onboarding; Manage audience segmentation based on subscriber lifecycle stage; Design and execute retention-focused campaigns; Run the affiliate program including recruitment and performance tracking; A/B test campaign elements with statistical rigor; Monitor and report on channel performance metrics
Seniority
Individual Contributor