Performance Advertising Specialist
Core
Managing and optimizing performance advertising campaigns across multiple channels with a primary focus on Search Engine Advertising (SEA) to drive demand generation and commercial growth for B2B clients.
Role type
Senior Performance Advertising Specialist (SEA focus)
Builds
Scalable growth engines and optimized advertising strategies for B2B companies
Domain
B2B Marketing / Digital Advertising / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance campaign management, Search Engine Advertising (SEA), Data analysis and interpretation, ROI optimization, A/B testing, Campaign tracking and reporting, Cross-functional collaboration
Preferred skills
Experience with AI-driven tools
Technologies
Google Ads, AI-driven tools
Responsibilities
Manage and optimize performance campaigns across various channels, Analyze data to translate insights into concrete optimizations, Execute performance tests to improve results, Collaborate with teams to align advertising strategies with business goals, Ensure a data-driven approach within performance marketing
Seniority
Mid-to-Senior, hands-on IC
