Growth Performance Marketing Manager (Beauty, Ecommerce)
Core
Execute SEM, Paid Social, Display, Affiliate, and Email/SMS marketing strategies to drive profitable growth and new user acquisition for a global eCommerce team.
Role type
Growth Performance Marketing Manager
Builds
Global eCommerce websites (US and International)
Domain
Beauty / Ecommerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital marketing strategy, audience segmentation, paid media management, email/SMS campaign management, A/B testing, competitive analysis, budget management, agency management
Preferred skills
Beauty industry experience
Technologies
Google Ads, Facebook, Instagram, TikTok, Pinterest, YouTube
Responsibilities
Lead data-driven ecommerce marketing strategy; manage digital marketing budget and agency relationships; plan and implement paid search strategies; perform lifecycle marketing activities including email/SMS campaign creation and optimization; monitor and optimize campaigns daily/weekly; coordinate design work orders; build automated email/SMS workflows; review campaign metrics and translate findings into actionable plans.
Seniority
Mid-level, hands-on IC