Performance & Digital Marketing Manager
Core
Own the full growth funnel for an international school network across Africa, driving digital acquisition and enrollment from first impression to signed student.
Role type
Performance & Digital Marketing Manager
Builds
Digital acquisition pipeline and enrollment funnel for a network of 15 international schools in 10 African countries.
Domain
Education / International Schools / Africa
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy (Google Ads, Meta, YouTube), Agency management, Conversion optimization (A/B testing), ROI tracking (CAC, ROAS, CPL), CMS management (WordPress/Webflow), Marketing automation (Pipedrive), SEO/AIO strategies, Lead nurturing workflows, Data analytics & dashboarding
Preferred skills
Multi-site or multi-market digital acquisition experience, Funnel optimization expertise
Technologies
Google Ads, Meta Ads, YouTube Ads, WordPress, Webflow, Pipedrive, CRM tools
Responsibilities
Develop and execute paid media strategies across Google, Meta, and YouTube; Brief and oversee external agencies to meet performance targets; Design and iterate conversion funnels and landing pages; Own and report on key metrics like CAC, ROAS, and CPL; Manage central and school websites focusing on UX, SEO, and CRO; Drive organic growth and local acquisition playbooks; Automate lead nurturing workflows; Build dashboards tracking pipeline health and channel performance.
Seniority
Mid-Senior Level
