Digital Marketing Manager
Core
Develop and execute digital marketing strategies to enhance visibility, reputation, and profitability of hotel brands while driving direct bookings and guest acquisition.
Role type
Digital Marketing Manager
Builds
Integrated digital marketing campaigns, brand websites, and paid advertising activations for hotel properties.
Domain
Hospitality / Digital Marketing
Deliverable
product features
Required skills
Integrated digital marketing strategy, paid advertising (PPC, social media), website management and development, Google Analytics, Power BI, SEO, CMS platforms, performance marketing, affiliate marketing, Metasearch, digital architecture, AI application.
Preferred skills
Hotel industry experience, AI efficiency implementation.
Responsibilities
Plan and evaluate integrated digital marketing campaigns to drive brand awareness and guest acquisition; manage paid digital marketing campaigns across PPC and social media; manage paid advertising budget and ROI; develop and optimize brand websites; monitor and report on channel performance and web funnel effectiveness; deliver digital acquisition campaigns to support CRM and direct booking strategy; produce reporting for conversion and ROI; support the guest campaign calendar and create a digital advocacy plan.
Seniority
Mid-Senior, hands-on IC