Senior Marketing Manager Southern Europe
Core
Executing integrated demand generation and account engagement programs to drive pipeline growth and revenue in Southern Europe.
Role type
Senior Marketing Manager (B2B)
Builds
Regional marketing programs, multi-channel campaigns, and ABM initiatives for supply chain commerce technology.
Domain
Supply chain commerce technology / B2B marketing
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel campaign management, account-based marketing (ABM), data-driven segmentation, performance analysis, stakeholder collaboration, event management, digital advertising, social media marketing, lead management
Preferred skills
AI-enabled marketing tools, French/Italian/Spanish market knowledge, sales cycle acceleration
Technologies
Email platforms, digital advertising tools, CRM systems, marketing automation platforms, AI-enabled marketing tools
Responsibilities
Execute integrated demand generation programs for France, Italy, and Spain; Plan and deliver multi-channel campaigns including email, digital ads, social media, PR, and events; Support target account engagement aligned with regional sales priorities; Use data and audience insights to optimize segmentation and targeting; Monitor campaign performance and recommend adjustments; Analyze and report on marketing program effectiveness and pipeline impact; Manage lead flow and audience segmentation data.
Seniority
Senior, hands-on IC