Head of Product Marketing
Core
Architecting product narrative and Go-To-Market strategy for SaaS, Affiliate, and Media products to drive market adoption and sales enablement.
Role type
Head of Product Marketing
Builds
Product positioning, messaging frameworks, and GTM strategy for global commerce platforms
Domain
B2B SaaS, Affiliate, and Media within global commerce and audience verification
Deliverable
product features
Required skills
Market research, competitor analysis, ICP and persona definition, B2B/B2C strategy, cross-functional partnership, messaging framework development, sales enablement collaboration
Preferred skills
Experience with Gong for client feedback analysis, roadmap alignment
Technologies
Gong
Responsibilities
Research market and define ICPs/personas across SaaS, Affiliate, and Media; define B2B/B2C strategy supporting team OKRs; partner with Sales to gather client feedback via Gong; partner with Product Managers to define product features/value; build foundational messaging frameworks for product communication
Seniority
Senior, hands-on IC