Creative Lead
Core
Own ideas and messaging for performance marketing, turning product truth into high-performing creative across paid channels to drive growth.
Role type
Creative Lead (Performance Marketing)
Builds
Scalable creative concepts, testing roadmaps, and a high-performing creative engine for paid channels (social, search, display, video).
Domain
B2B SaaS / HR Tech / Global Employment Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Messaging frameworks, copywriting for conversion, paid channel strategy, systems thinking (testing/iteration/scaling), creative judgment, cross-functional collaboration, data-informed creativity, AI tool integration
Preferred skills
B2B SaaS experience, global audience targeting, dual brand/growth background, agency management
Technologies
AI tools for creative production
Responsibilities
Develop differentiated messaging frameworks, concept high-impact campaign ideas, refine positioning based on performance data, bridge brand and performance goals, lead creative production and provide direction, oversee campaign iterations, build repeatable ideation and testing systems
Seniority
Senior (7–10+ years experience)