Digital Marketing Specialist
Core
Execute digital marketing campaigns, drive lead generation, and manage marketing automation for a custom software development company serving Nordic, UK, and DACH markets.
Role type
Digital Marketing Specialist (IC)
Builds
Paid advertising campaigns, lead generation pipelines, and marketing automation workflows.
Domain
B2B Technology / Custom Software Development
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media management (LinkedIn, Meta, Google Ads, YouTube), campaign tracking and analytics (UTMs, conversion tracking), data-driven optimization, automation tool familiarity (Salesforce, Zapier), strategic planning
Preferred skills
Growth hacking concepts, experimentation approaches, Salesforce proficiency
Technologies
LinkedIn Ads, Meta Ads, Google Ads, YouTube, Salesforce, Zapier
Responsibilities
Set up and launch paid campaigns across platforms based on briefs; monitor, optimize, and report on campaign performance; provide insights and recommendations based on data; manage campaign tracking and measurement setup; identify opportunities to improve digital marketing performance; support planning and execution of digital marketing initiatives
Seniority
Mid-level, hands-on IC