Performance Marketing Manager
Core
Managing and optimizing paid advertising campaigns on Google Ads, Bing Ads, and LinkedIn Ads to generate qualified leads for B2B solutions in French, Spanish, and international markets.
Role type
Performance Marketing Manager
Builds
Qualified leads for digital transaction solutions
Domain
B2B SaaS / Digital Identity & Security
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Bing Ads, LinkedIn Ads, keyword research, bid management, campaign automation, budget management, conversion rate optimization, data analysis (Lookerstudio, GA4, Salesforce, Hubspot), full-funnel conversion analysis
Preferred skills
SaaS or B2B environment experience, 7-figure budget management
Technologies
Google Ads, Bing Ads, LinkedIn Ads, Lookerstudio, GA4, Salesforce, Hubspot
Responsibilities
Own end-to-end management of Google Ads, LinkedIn Ads, and Bing Ads; Analyze SEA campaign performance and implement corrective actions to optimize ROI; Conduct keyword research and identify optimization opportunities; Manage advertising budgets; Create and test ads and landing pages to maximize conversion rates; Analyze performance data using Lookerstudio, GA4, Salesforce, and Hubspot; Collaborate with the SEO team to ensure consistency between organic and paid acquisition strategies; Sync regularly with Sales Development to refine lead quality and improve full-funnel conversion rates; Provide regular reports on campaign performance and recommend improvements; Identify and test new platforms and growth opportunities specific to the B2B landscape.
Seniority
Mid-level (3-5 years experience)