Marketing Manager (Growth & E-Commerce)
Core
Owns the full commercial growth funnel from customer acquisition through conversion and retention, accountable for e-commerce revenue and customer lifetime value across all markets.
Role type
Growth Marketing Manager (E-Commerce)
Builds
E-commerce revenue and customer acquisition channels
Domain
Fashion retail, Southeast Asia
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, budget management, channel mix optimization, customer acquisition, CAC efficiency, conversion optimization, retention strategies, multi-market management
Preferred skills
Data-driven decision making, cross-functional collaboration, brand building
Technologies
Google Ads, Facebook Ads, Shopify, CRM platforms, Analytics tools
Responsibilities
Own paid media strategy across all markets and channels, manage total paid media budget and channel mix, optimize customer acquisition costs, drive e-commerce revenue growth, improve customer retention and lifetime value
Seniority
Mid-Senior, hands-on IC