Manager, Paid Search & Analytics
Core
Strategic development and execution of paid Search advertising campaigns to optimize efficiency, ROI, and scalability for clients.
Role type
Manager, Performance Marketing (Paid Search)
Builds
Digital marketing campaigns driving traffic, engagement, and conversions for clients in ecommerce, SaaS, or Marketplaces.
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Marketing Platform (SA360, DV360, GTM), Google Analytics 4, budget management ($20k-$100k+/mo), data-driven bidding strategies, cross-functional coordination, trend analysis
Preferred skills
Ecommerce, SaaS, or Marketplace industry experience, creative alignment with campaign goals
Technologies
Search Ads 360, Display & Video 360, Google Tag Manager, Google Analytics 4
Responsibilities
Design and execute comprehensive performance marketing strategies across digital channels; Manage and optimize campaign budgets; Analyze campaign performance and provide actionable recommendations; Coordinate with content creators and designers to align creative output with campaign goals; Maintain industry leadership by staying current with digital marketing trends.
Seniority
Manager, hands-on IC