Digital Marketing Specialist (PPC)
Core
End-to-end management of client relationships and strategic oversight of paid advertising campaigns for SMB and Enterprise accounts.
Role type
Senior Account Manager, PPC
Builds
Paid media strategies and client growth for diverse business segments
Domain
Digital Marketing / Paid Search & Social
Deliverable
client delivery
Required skills
Google Ads, Meta Ads, client relationship management, strategic planning, performance reporting, budget management
Preferred skills
Business development, cross-functional collaboration, industry trend analysis
Technologies
Google Ads, Meta Ads, Google Analytics, CRM
Responsibilities
Serve as primary point of contact for client roster, lead development of multi-quarter paid media strategies, own performance reporting and data analysis, forecast campaign performance against KPIs, collaborate with internal execution teams, participate in business development proposals
Seniority
Mid-Senior, hands-on IC