Director, Marketing, SEA (Relocate to Singapore)
Core
Lead regional marketing efforts across Singapore and Southeast Asia to drive brand awareness, customer acquisition, and revenue growth for a fintech company.
Role type
Director, B2B Marketing
Builds
Integrated marketing strategies, brand campaigns, and demand generation programs for a global payments platform.
Domain
Financial Technology / Payments
Deliverable
product features
Required skills
B2B SaaS marketing strategy, demand generation, customer insights analysis, digital marketing (SEO/SEM/content/social), data-driven performance optimization, team leadership, stakeholder management
Preferred skills
Mandarin, Malay, or Indonesian fluency, deep understanding of global payments landscape
Technologies
SEO, SEM, content marketing platforms, social media channels, data analytics tools
Responsibilities
Develop and implement comprehensive B2B marketing strategies; Surface and champion customer insights to craft value propositions; Lead execution of marketing campaigns driving lead generation and conversion; Collaborate with sales, product, and customer success teams; Monitor and analyze marketing performance to optimize ROI; Build relationships with key stakeholders and industry influencers; Monitor market trends and competitor activities
Seniority
Director, strategic leadership & team management