Senior Product Marketing Manager
Core
Drive adoption and revenue for self-serve SMB payment solutions by bridging technical product nuances with commercial narratives for sales and customer success teams.
Role type
Senior Product Marketing Manager (B2B Payments)
Builds
Self-serve SMB payment solutions (direct debit, real-time payments, open banking)
Domain
Fintech / Bank Payments
Deliverable
product features
Required skills
B2B product marketing, customer research (ICP building, interviews, surveys), storytelling with customer empathy, multi-product/solutions selling, data-driven decision making, competitive intelligence, adoption strategy
Preferred skills
Payments or fintech experience
Technologies
Analytics tools, KPI tracking
Responsibilities
Shape product strategy based on customer insights, craft compelling value propositions for SMB buyers, collaborate cross-functionally to launch and scale solutions, measure and optimize adoption rates and business impact, articulate product differentiation against competitors
Seniority
Senior, hands-on IC
