Performance Marketing Manager
Core
Own and optimize paid marketing programs to drive net-new lead generation and pipeline impact for B2B clients.
Role type
B2B Performance Marketing Manager
Builds
Paid media campaigns across search, social, display, and third-party channels
Domain
B2B Marketing / Performance Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, budget management, campaign optimization, HubSpot proficiency, cross-functional collaboration, data analysis, multi-campaign management
Preferred skills
Mid-market or enterprise buyer marketing, lifecycle marketing, lead scoring, attribution modeling, ABM strategies
Technologies
HubSpot, Zoominfo, paid ad platforms
Responsibilities
Manage paid marketing budgets across search, social, display, and third-party channels; Develop and execute performance-driven paid media strategies aligned to pipeline goals; Continuously optimize campaigns to improve CPL, CAC, conversion rates, and ROI; Drive net-new lead volume and qualified demand through paid acquisition programs; Partner with Demand Generation, Events, and Product Marketing to support integrated campaign launches; Own performance tracking and reporting for paid programs using HubSpot and connected ad platforms; Analyze funnel metrics including lead quality, MQL-to-SQL conversion, and pipeline influence
Seniority
Mid-level, hands-on IC