Director, Marketing Strategy
Core
Owns B2C marketing strategy and multi-million CA$ budget to drive growth for AutoTrader.ca and related automotive brands in Canada.
Role type
Director, Marketing Strategy
Builds
Consumer marketing campaigns, brand presence, and demand generation for automotive retail platforms.
Domain
Automotive retail, digital marketing, B2C growth
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Full-funnel marketing strategy, budget management, performance marketing leadership, brand and content marketing, analytical rigor, team leadership, executive presentation
Preferred skills
Experience steering agencies, managing large media investments (TV, OOH), de-aggregating performance data
Technologies
None explicitly stated
Responsibilities
Define and drive full-funnel strategy, lead brand and content marketing, steer performance marketing via a central team, lead monthly reviews with senior executives, lead and develop a high-performing team
Seniority
Director, strategic leadership with commercial accountability
