Senior Manager, Marketing Strategy
Core
Strategic business partner developing integrated marketing strategies for Cox Automotive's consumer portfolio (Autotrader, KBB) to drive growth and retention across dual-sided marketplace dynamics.
Role type
Senior Manager, Marketing Strategy
Builds
Integrated marketing strategies, strategic briefs, and campaign approaches for B2C and B2B business units.
Domain
Automotive / Digital Marketplace
Deliverable
product features
Required skills
Integrated marketing strategy, dual-sided marketplace dynamics, strategic planning, stakeholder management, agency management, digital marketing, e-commerce, systems thinking, business acumen
Preferred skills
Brand management, multi-sided platform experience, B2B2C models
Technologies
CRM, lifecycle marketing, performance marketing, social media, content marketing
Responsibilities
Own end-to-end marketing strategy for assigned business units; partner with product and sales teams to align strategy with business objectives; develop strategic plans balancing short-term goals with long-term vision; create comprehensive strategic briefs for media, creative, and analytics teams; lead strategic workstreams for product launches and lifecycle optimization; present strategic recommendations to senior leadership.
Seniority
Senior, hands-on IC with strategic leadership
