Coordinador de Marketing performance Digital
Core
Lead digital performance strategy and execute/optimise campaigns across multiple platforms to drive business growth, efficiency, and sales.
Role type
Digital Performance Marketing Coordinator
Builds
Paid media campaigns, content strategies, and influencer collaborations for business growth
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic thinking, analytical mindset, result orientation, problem-solving, growth mindset, organization, prioritization, multi-tasking
Preferred skills
N/A
Technologies
Meta Ads, Google Ads, TikTok Ads, Google Analytics GA4, Google Tag Manager, Excel, Google Sheets
Responsibilities
Define digital strategy per campaign and channel, allocate budget, plan full funnels (awareness to conversion), define audiences and messages, execute and optimize campaigns on Meta/Google/TikTok, scale campaigns based on results, monitor KPIs (ROAS, CPA, CTR), generate executive reports, plan performance-focused content, integrate influencers into strategy, collaborate with creative and sales teams
Seniority
Mid-level, hands-on IC