Global Healthcare Segment Marketing Manager
Core
Lead global marketing strategy and growth programs for Hitachi's healthcare segment (Biopharma and Digital), translating market insights into value propositions and integrated campaigns to drive awareness and revenue.
Role type
Global Healthcare Segment Marketing Manager
Builds
Global market approach, value proposition messaging, and integrated marketing programs for Hitachi's healthcare segment
Domain
Healthcare (Biopharma and Digital)
Deliverable
product features
Required skills
Strategic healthcare marketing, market segmentation, buyer persona development, sales enablement, KPI definition, stakeholder management, content creation, go-to-market planning
Preferred skills
Commercial focus, storytelling, collaboration, industry knowledge
Technologies
None stated
Responsibilities
Establish healthcare segment value proposition messaging aligned with corporate growth strategy; Develop and deliver segment growth marketing programs customized to industry and sub-sector buyer personas; Deliver sales enablement material in support of go-to-market plan; Maintain segment marketing working groups with BU, regional, and core team stakeholders; Establish clear program KPIs and provide regular, actionable reporting and insight
Seniority
Experienced Manager