Analista De Marketing Digital (Performance)
Core
Operate paid traffic campaigns and support the company's digital evolution through hands-on execution and data-driven optimization.
Role type
Digital Marketing Analyst (Performance)
Builds
Paid media campaigns, lead generation funnels, and digital presence improvements
Domain
B2C / Financial services / Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid traffic management, Google Ads, Meta Ads, creative testing, data analysis, Google Analytics, lead generation funnel knowledge
Preferred skills
Landing page development (WordPress, Webflow), Google Tag Manager, A/B testing, conversion rate optimization
Responsibilities
Plan, execute, and optimize Google Ads and Meta Ads campaigns; create and test ad creatives (images, short videos, copy); track metrics (CPL, conversion, lead volume); propose and execute constant tests (audience, creative, offer); support website and digital presence improvements
Seniority
Individual Contributor, Analyst level