Performance Marketing Manager
Core
Spearhead multi-channel lead generation and digital growth strategy for a B2B business, linking marketing performance directly to sales success and revenue generation.
Role type
Performance Marketing Manager (B2B Lead Generation)
Builds
Scalable acquisition and conversion frameworks across the full funnel, driving pipeline and lead growth.
Domain
B2B Technology / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel performance marketing (PPC, Paid Social, SEO, Affiliates, CRO), Budget management and forecasting, Analytics and attribution tracking, Agency management, Commercial accountability, Funnel optimization (CPL, CAC, MQL to SQL conversion)
Preferred skills
Experience with Culligan mywater portal or similar self-serve adoption platforms, Incrementality testing expertise
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Programmatic platforms, GA4, Attribution tools
Responsibilities
Plan and execute quarterly media planning with in-flight reallocation, Manage multi-channel budgets and provide scenario modelling for Finance and CMO, Optimize creative and messaging briefs for agencies based on performance data, Drive organic growth strategy and CRO programs for landing pages and key journeys, Implement robust tracking and testing programs to inform investment decisions
Seniority
Mid-Senior (5–8 years experience)
