Senior Performance Marketing Manager, Enterprise
Core
Design, build, and execute comprehensive paid media strategies to acquire and engage enterprise law firms (200+ lawyers) using multi-channel advertising and Account-Based Marketing (ABM).
Role type
Senior Performance Marketing Manager (Enterprise B2B SaaS)
Builds
Full-funnel, multi-channel advertising campaigns and ABM initiatives for the Enterprise segment
Domain
Legal Technology (SaaS) / Enterprise B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Enterprise B2B paid media strategy, Account-Based Marketing (ABM) execution, LinkedIn Ads management, Google Ads (SEM) optimization, ABM platform proficiency (6sense, Demandbase, ZoomInfo), data analysis and reporting, budget management, A/B testing
Preferred skills
Experience in high-growth or ambiguous environments, executive presence, cross-functional stakeholder management, building campaigns to influence buying committees
Technologies
LinkedIn Ads, Google Ads, 6sense, Demandbase, ZoomInfo, Google Analytics 4, Salesforce
Responsibilities
Develop and own enterprise paid media strategy from the ground up; Directly manage and optimize campaigns across Display, OOH, LinkedIn, and Google Ads; Partner with enterprise teams to launch and scale targeted ABM campaigns; Collaborate with sales and marketing to align efforts with revenue outcomes; Analyze and report on campaign performance focusing on target account engagement and pipeline; Manage advertising budget and run A/B tests to optimize ROI
Seniority
Senior, hands-on IC