Growth Marketing Manager (CRO & Ecommerce Optimization)
Core
Lead the entire digital commercial engine for DTC Shopify Plus and Amazon stores, focusing on on-site revenue performance, funnel development, and technical stability.
Role type
Senior E-commerce Team Lead (CRO & Operations)
Builds
Shopify Plus stores, Amazon marketplace listings, and high-conversion landing pages/funnels for a natural health supplement brand.
Domain
Direct-to-consumer e-commerce, health supplements, performance marketing.
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Shopify Plus architecture, funnel metrics (CVR, AOV, RPV, LTV, CAC), structured A/B testing, on-page/technical SEO, regulatory compliance systems, site performance diagnostics, cross-functional team leadership.
Preferred skills
DTC brand experience, supplements/health industry knowledge, CRO/analytics tools expertise, performance marketing management, multi-region store operations.
Technologies
Shopify Plus, Amazon Marketplace, A/B testing frameworks, SEO tools, site speed analyzers.
Responsibilities
Own on-site commercial performance and revenue per visitor; lead creation and optimization of funnels, landing pages, and PDPs; execute product launches and seasonal campaigns; ensure brand/design consistency and technical SEO; enforce compliance governance for claims and content; maintain site stability, checkout performance, and tracking integrity.
Seniority
Senior, hands-on IC with team leadership