Media & Entertainment Digital Marketer
Core
Own and execute digital programs to increase awareness, adoption, and monthly active users of Autodesk Flow Studio among university students and educators.
Role type
Digital Marketing Manager (Education GTM)
Builds
Digital content strategy, paid/organic user acquisition funnels, and organic social programs for Flow Studio.
Domain
Education Technology / Media & Entertainment / SaaS
Deliverable
product features
Required skills
multi-channel digital acquisition, organic social growth, content development, SEO, AIO, paid media management, agency management, AI marketing tools, performance analytics, project management
Preferred skills
marketing to university students, media and entertainment marketing, creator economy marketing, Gen Z creator behaviors, influencer dynamics, AI-driven storytelling
Technologies
TikTok, YouTube, Instagram, Reddit, Airtable, Canva, Contentful, Pendo
Responsibilities
Execute full-funnel digital tactics across web, email, social, and paid channels; manage education web pages to optimize customer journeys; drive organic social strategy leveraging trends and user-generated content; develop digital content (blogs, videos, emails) to drive brand awareness; partner with student ambassador programs and influencers; manage agencies for content and paid media tests; implement experimentation frameworks to identify winning formats; leverage dashboards to track and optimize KPIs.
Seniority
Mid-Senior, hands-on IC
