Performance Marketing Executive (Part-Time) – Paid Media
Core
Execute and optimize multi-platform paid media campaigns to generate measurable leads for Australian-focused brands.
Role type
Performance Marketing Executive (Paid Media Specialist)
Builds
Lead generation campaigns across Google Ads, LinkedIn Ads, and Meta
Domain
Digital Marketing / Performance Media
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads management, LinkedIn Ads targeting, GA4 and Google Tag Manager configuration, A/B testing, multi-account management, performance KPI analysis
Preferred skills
Cross-domain tracking, SaaS or professional services marketing experience, multi-brand campaign management
Responsibilities
Plan and execute paid campaigns across Google Ads, LinkedIn Ads, and Meta; Optimise bids and budgets to achieve performance targets; Implement GTM tracking and configure Google Tag Manager; Build and refine audience targeting strategies for niche B2B segments; Report on campaign performance weekly with clear insights and recommendations; Run A/B tests on creatives, copy, and landing pages; Improve cost-per-lead (CPL) and overall lead quality through ongoing optimisation
