CRM & Customer Experience Specialist
Core
Create a connected and consistent customer experience across Longines boutiques and digital touchpoints, strengthening client relationships and driving engagement and retention.
Role type
Customer Experience Specialist (Retail & CRM)
Builds
Customer journeys, EDM campaigns, boutique marketing activations, and digital-in-store experiences for luxury watch clients.
Domain
Luxury watchmaking (Retail & Digital)
Deliverable
product features
Required skills
CRM platforms, Google Analytics, customer journey mapping, segmentation, EDM campaign management, retail activation, data analysis, project management
Preferred skills
Clientelling, luxury brand passion, stakeholder management
Responsibilities
Drive customer experience and clientelling initiatives across boutiques and digital channels; Manage CRM activities including segmentation and EDM campaigns; Analyse customer insights to improve engagement; Partner with retail teams to embed clientelling and data capture; Develop and execute boutique marketing initiatives and events; Monitor customer feedback and identify experience improvements; Provide insights to Brand and Retail leadership; Manage relevant budgets.
Seniority
Mid-level (3+ years experience)