CRM-ansvarig - HK
Core
Own and develop the company's CRM work and the Club Solemate loyalty program to strengthen customer loyalty and drive sales.
Role type
CRM Manager (Retail)
Builds
Sales-driving CRM campaigns and automated customer journeys in Voyado.
Domain
Retail / E-commerce / Customer Loyalty
Deliverable
product features
Required skills
CRM strategy, campaign planning, Voyado, data analysis, KPI tracking, segmentation, personalization, GDPR compliance, Excel
Preferred skills
Experience in retail or e-commerce, knowledge of customer journeys, system familiarity
Responsibilities
Plan, execute, and optimize CRM campaigns and automated customer journeys; Develop communication to members to boost sales and engagement; Analyze customer data and campaign results to identify business opportunities; Collaborate with marketing, e-commerce, buying, and IT to develop the customer journey; Ensure GDPR compliance and proper handling of personal data; Monitor trends and develop new working methods in CRM and loyalty.
Seniority
Mid-level, hands-on IC