Specialist/Sr Specialist, Performance Marketing & SEO
Core
Drive growth across organic and paid channels, focusing primarily on Search & AI Engine Optimisation (SEO/AEO) while supporting performance marketing initiatives.
Role type
Senior Specialist, Performance Marketing & SEO
Builds
Organic search visibility, AI citations, paid campaign traffic, and revenue outcomes
Domain
Digital Marketing, Search Engine Optimization, Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Technical SEO, keyword research, content optimization, paid media campaign management, budget and bidding strategy, A/B testing, data analytics, GA4, SEO platforms (e.g., BrightEdge), ad platform metrics, UTM tracking, CRM analytics
Preferred skills
SEO/AEO synergy, vendor management, localized market strategy, dashboard UX enhancement
Technologies
GA4, Search Console, BrightEdge, Google Ads, SA360, DV360
Responsibilities
Implement on-page, off-page, and technical SEO strategies; plan and optimize paid campaigns across SEM and other channels; analyze campaign performance and implement structured optimization; maintain reporting cadence with actionable insights; collaborate with content, web, and IT teams to drive best practices.
Seniority
Senior, hands-on IC