Senior Manager Performance Marketing (Subscription Apps)
Core
Define and execute user acquisition strategy to scale growth for subscription-based apps, focusing on profitable long-term metrics and cross-functional product improvements.
Role type
Senior Manager, User Acquisition (Subscription Apps)
Builds
Web and web-to-app user acquisition funnels for core subscription products
Domain
Consumer technology, subscription apps, performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
User acquisition strategy, subscription model expertise, cross-functional leadership, funnel optimization, paid media management, data-driven decision making, tracking and attribution systems, creative strategy, market launch execution
Preferred skills
Experience with emerging acquisition channels, deep expertise in Meta and Google platforms, advanced BI tool proficiency
Technologies
Meta, Google (Search, Display, YouTube), TikTok, Pinterest, Snap, Amplitude, Looker, CAPI, event pipelines
Responsibilities
Own UA performance end-to-end for assigned products, drive profitable growth optimizing for LTV and ROAS, partner with Product Growth & Creative to prioritize growth opportunities, design and execute testing strategies across channels and funnels, scale and optimize key acquisition channels, lead creative strategy with in-house teams, improve tracking and attribution data quality, deliver cross-functional projects like new market launches
Seniority
Senior, hands-on IC with strategic ownership
