Marketing Analyst (Growth / performance)
Core
Develop and execute Go-To-Market strategies and optimize the full customer lifecycle (acquisition, activation, retention, monetization) for product launches and growth initiatives.
Role type
Growth Marketing Analyst
Builds
Performance marketing campaigns, CRM strategies, and automated user engagement workflows for app/product subscriptions.
Domain
OTT streaming / Digital Marketing
Deliverable
product features
Required skills
Performance marketing strategy, CRM platform management, marketing automation, A/B testing, funnel optimization, growth metrics analysis (CAC, LTV, churn), cross-functional collaboration
Technologies
Meta Ads, Google Ads, CRM platforms, marketing automation tools
Responsibilities
Develop GTM strategies for product launches, plan and optimize performance marketing campaigns, manage CRM and email marketing workflows, set up and optimize user funnels, conduct A/B testing on campaigns and user journeys, analyze growth metrics to support decision making
Seniority
Mid-level, hands-on IC
