Analista de Marketing Digital
Core
Supporting the planning, execution, and monitoring of digital marketing strategies, including B2B/B2C campaigns, inbound marketing, and social media content for retail.
Role type
Digital Marketing Analyst
Builds
Digital campaigns, organic content, and performance reports for retail brands and franchisees.
Domain
Retail / Digital Marketing
Deliverable
product features
Required skills
SEO, CRM, marketing automation platforms, Google Analytics, SemRush, Google Trends, Excel, content writing, live streaming support, KPI/NPS analysis, agency management
Preferred skills
Inbound marketing strategies, performance optimization, audiovisual content creation
Technologies
Google Analytics, SemRush, Google Trends, Excel
Responsibilities
Monitor deadlines and deliverables for digital campaigns; Optimize performance campaigns and organic lead generation; Manage relationships with digital marketing agencies; Create and analyze KPI and NPS reports; Support franchisees with marketing-related calls; Manage institutional website and brand portals.
Seniority
Individual Contributor