Senior Performance Marketing Manager - EMEA
Required skills
5+ years hands-on experience with Paid Search and/or Paid Social; Programmatic Display, ABM, Affiliate, and landing page optimization experience is a plus. Experience managing high-growth performance budgets across a fragmented multi-market landscape. Skilled in building campaigns and ads directly in platform-native tools. Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack. Skilled in trafficking ads, implementing tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies. Results-oriented and data-driven. Proven ability to build performance marketing channels from the ground up. Strong interpersonal and communication skills. High level of ownership and accountability. Bachelor's Degree.
Preferred skills
Experience working with both SMB and Enterprise segments. A deep understanding of B2B attribution models and the non-linear buyer journey.
Technologies
Google Ads, Microsoft Ads (Bing), Linkedin, Facebook, 6sense, Google Tag Manager, Salesforce, Marketo.
Responsibilities
Develop and execute a data-driven customer acquisition and expansion strategy. Experiment with new channels. Adapt and localize global performance strategies for specific EMEA markets. Own end-to-end campaign strategy and execution. Use A/B testing and experimentation. Leverage performance data to inform keyword selection, ad copy, ad creatives, campaign structure, and bidding approaches. Analyze and present campaign results. Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the EMEA Marketing Team. Champion, role model, and embed Samsara’s cultural principles.
Seniority
Senior
Domain
Performance Marketing, B2B SaaS, Digital Marketing, Paid Media, EMEA Markets