Director - Performance Marketing
Core
Own the paid acquisition engine across key channels to drive efficient user growth and optimize cohort quality for a financial super app.
Role type
Director, Performance Marketing (hands-on IC)
Builds
Paid acquisition campaigns and growth models for a fintech payments platform
Domain
Fintech / Performance Marketing
Required skills
Paid media strategy, attribution modeling, cohort analysis, creative testing, funnel optimization, budget allocation, incrementality testing, SQL
Preferred skills
TikTok Ads, LinkedIn Ads, advanced attribution tools, copywriting
Technologies
Google/YouTube, Meta, TikTok, Apple Search Ads, MMP/CDP, server-side tracking, CAPI
Responsibilities
Own paid acquisition strategy and execution across full funnel; Build performance growth models linking spend to LTV and margin; Lead campaign optimization including targeting, bidding, and creative testing; Partner with Product/Engineering on attribution and measurement; Establish experiment-driven growth culture with incrementality tests; Forecast channel performance and report to leadership; Scale operations and manage agencies as the organization grows
Seniority
Director, hands-on IC with team/agency management potential
