Performance Marketing Manager
Core
Own paid acquisition across Meta, Google, and app channels to drive mobile app growth and revenue.
Role type
Individual Contributor Performance Marketing Manager
Builds
Mobile app user acquisition campaigns and conversion optimization
Domain
Fintech / Mobile Payments
Required skills
Meta Ads management, Google Ads management, Apple Search Ads, Google UAC, ASO strategy, MMP attribution (AppsFlyer/Adjust), creative testing, data analysis, budget pacing, bid strategy
Preferred skills
TikTok Ads, Fintech experience, loyalty/rewards experience
Technologies
Meta Ads, Google Ads, Apple Search Ads, Google UAC, AppsFlyer, Adjust, Branch
Responsibilities
Manage Meta and Google Ads campaigns including setup, bidding, and budget pacing; Execute app growth strategies via Apple Search Ads, UAC, and ASO; Run structured creative testing experiments across audiences and copy; Own attribution reporting and CAC/ROAS analysis; Optimize landing page and App Store conversion rates; Audit and transition agency-managed accounts to in-house ownership