Google Ads Expert
Core
Manage paid search campaigns across Search, Display, Shopping, and YouTube to drive measurable growth and ROI for a portfolio of clients.
Role type
Google Ads Expert (Performance Marketing)
Builds
Paid media campaigns for SaaS, eCommerce, and FinTech clients
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads (Search, Display, Shopping, YouTube), Google Analytics (GA4), keyword research, audience targeting, competitor analysis, campaign optimization, budget allocation, A/B testing, data interpretation
Preferred skills
Experience working in a digital marketing agency
Technologies
Google Ads, Google Analytics (GA4)
Responsibilities
Plan, launch, and manage Google Ads campaigns; Conduct keyword research and competitor analysis; Optimize campaigns for CTR, CPC, CPA, and ROAS; Monitor budgets and allocate spend; Analyze performance and deliver insights; A/B test ad copy and bidding strategies
Seniority
Mid-level, hands-on IC